Responsive Innovation is an innovation approach that responds to a situation, whether that situation represents a problem or an opportunity. This approach guides the development of ideas and concepts towards addressing the situation. This is in contrast to the free form Initiated Innovation approach.
The steps are the same as the Initiated Innovation approach with one addition to the Ideation Segment, which is defining the situation for which ideas and concepts will be collected.
In the next section I will introduce the Directed Innovation Approach.