Attractiveness/Advantage Matrix

Attractive

The Attractiveness/Advantage Matrix was developed by GE and McKinsey to better understand the market segments you are operating in, alongside of potential new markets. You will be able to identify and define attractive markets for entry, expansion, or divestment if needed. This template is a variation of the attractiveness/advantage matrix which allows you to lay…

Scenario KSF Analysis

Scenario-KSF

Scenario KSF Analysis is a tool that allows you to identify and examine the factors that are critical to the success of an endevour across different scenarios. Through this tool you can identify the success factors to focus on if planning for that scenario. Alternatively you can look at the success factors in different scenarios…

Potential/Advantage Chart

Market

Looking at potential markets from the perspective of your competitive advantage in that market can be useful to executives. If a market has a large amount of potential and your competitive advantage in that market would be strong, then it might make sense to enter the market. On the other hand if you have great competitive…

SWOT/Opportunity Analysis

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The traditional SWOT Analysis is a staple of business tools. However when listing the various factors under each of the four topics, it often serves as a diagnostic tool rather than a call for action. With the SWOT/Opportunities Analysis template the strengths, weaknesses, and threats are all listed first. Then opportunities that emerge from each…

Sales and Margin Matrix

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When reviewing products and services in your organizational lineup, it is important to not only look at their volume of sales as compared to the organization’s overall sales, but also their profit margins. Focusing investment and attention on a product or service that accounts for half of your sales means little unless you are making a reasonable profit…

Value Proposition Matrix

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The value proposition matrix is a tool that allows you understand and develop the value created within an organization both internally and externally. This template provides a canvas by which you can organize value improvement initiatives according to how they fall on the matrix. Color coding can add a further dimension, an example being whether…

ADL Matrix

ADL

Managing portfolios of products and services is key to maintaining competitive position. As product life cycles move towards maturity, one must consider their own competitive position in the market to determine the best course forward, and build their strategy accordingly. This template which doubles as a reference, can help you to determine which strategy to…

PESTEL Analysis

PESTEL

The original PEST analysis was a framework for examining the external factors that would affect a business. Two additional factors were added to reflect their emergence and growing influence in the modern economy. The new factors are Environment and Legal. Given the focus on environmental issues today and the growing role they play in organizational…

Pioneer Matrix

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When examining a range of product/market segments, the Pioneer Matrix tool can be a great method to use. The tool holds that all products fall under one of three segments. A settler segment represents where your product has little differentiating value from others on the market, a migrator segment represents a stronger competitive position, and…

Markets and Competition

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The famous Blue Ocean Strategy changed the way a lot of organizations look at markets and competition. Blue Ocean became a word for untold wealth and riches, the key to organizational success. On the other hand the Red Ocean came to mean saturated markets, declining profits, and slow organizational death. Determining where your organization currently…

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